Disney investing $1B in OpenAI, licensing characters for Sora AI platform
Disney to invest $1 billion in OpenAI, license Star Wars, Marvel and Pixar characters to Sora
Walt Disney is investing $1 billion in OpenAI and will allow the startup to use characters from its Star Wars, Pixar and Marvel franchises inside Sora, OpenAI’s AI video and image generator, in a deal announced today that could reshape how Hollywood makes and distributes content.
Under the partnership, Sora and ChatGPT Images are expected to start generating fan-requested videos using licensed Disney characters in early 2026. The…