Rwanda Makes History as First African Sponsor for Atlético Madrid
Rwanda's Ambitious Sports Sponsorship: A New Era for Atlético Madrid
The landscape of international sports sponsorship is evolving, and Rwanda is making its mark in a most captivating manner. Recently, a landmark three-year sponsorship agreement has positioned Atlético Madrid as the fourth major European football club to feature Rwanda's tourism branding. Following in the footsteps of prestigious teams like Arsenal, Paris Saint-Germain (PSG), and Bayern Munich, Atlético Madrid is poised to carry the "Visit Rwanda" logo on…