PUMA has unveiled its new federation’s away jerseys 2021 which will be worn by Italy, Austria, the Czech Republic and Switzerland at this summer’s European Championships.
Inspired by the “Only See Great” platform, PUMA has worked to create new, innovative patterns that celebrate the unique cultural identity of the four countries, all of which have received shirts that reflect national pride and identity.
Let’s dive in and look.
Worn out of 11, made for millions ?? @azzurri #OnlySeeGreat pic.twitter.com/kUa7TjGubw
– PUMA Football (@pumafootball) April 22, 2021
The Azzurri’s new away kit is designed to celebrate the whole of Italy and takes a simple and elegant approach.
The country, name and flag colors have a bright, bold graphic along with the FIGC emblem and the PUMA cat, with navy blue accents that give the design a touch of class.
NEW @PUMA x ÖFB GONE KIT ?? ⚽️? ? Now exclusively in the ÖFB-Shop: https://t.co/9hh4cU3FnO pic.twitter.com/gR3rliPmXZ
– ÖFB – oefb.at (@ oefb1904) 22 April 2021
With a focus on the theme of togetherness, Austria’s new jersey only hones the country’s name and colors on the flag, both of which are central to the design.
On a black background, the OFB federation emblem is repeated all the time, which gives the shirt a darker feeling.
We are happy to introduce you to the new Czech national team away kits from @pumafootball ??? pic.twitter.com/kpENVFmySD
– Czech football team (@ceskarepre_eng) April 22, 2021
To keep it simple, the Czech national team will wear a crisp white jersey with splashes of red to stand out from the crowd.
The country name is central to this design, with the Czech emblem and the Puma cat on both sides.
Kevin Mbabu in Switzerland new kit | Puma
For Switzerland, a classic white jersey has been upgraded with the country’s name and splashes of red to take the Swiss identity to a whole new level.
In contrast to a blackout, the Swiss shirt has been given a subtle repetition of the Swiss cross to give it a unique feel.
“Our new federation kits represent traditional kit design,” said Heiko Desens, Global Director of Creative and Innovation. “Our goal was to create groundbreaking designs that provide novelty and energy.
Each kit celebrates national pride and inspires our teams to achieve greatness at this summer’s big championship. We want to continue to push the boundaries and this is just the beginning of an exciting new direction for PUMA. ”
PUMA away kits are available for purchase at PUMA.com
