In Madagascar, as yearly in November, your entire port metropolis of Tamatave on the east coast vibrates to the rhythm of the lychee skirt. This week, town will stay its final – intense – days of this distinctive marketing campaign on this planet.
If the fruit is to be on the tree till January, lychees are picked and ready for worldwide export in a really brief time frame: slightly below 15 days. Simply sufficient time for the 2 ships completely loaded with the little pink fruit to reach in Europe just a few weeks earlier than the Christmas weekend.
For 3 days, RFI affords you a sequence of experiences to know the unimaginable logistics put in place to permit the export of those roughly 17,000 tons of fruit in a matter of days, in addition to the explanations for Madagascar’s lychee worldwide success.
For this primary half, we set off to find the noise that reigns within the metropolis, overloaded with vans, semitrailers, tuk tuk and pedicabs loaded with the valuable tropical fruit. Report from our correspondent within the area.