adidas has unveiled its all-new film series Seeing Opportunities, which gives fans 20 stories of how some of the world’s biggest stars overcame adversity to shine later in life.
Narrated in the style of mini-documentaries, the films will offer previously unseen aspects of life to some huge stars in an attempt to show how important the power of positivity can be to change the world.
Beyoncé saw the opportunity to invite us all to find our voice. Using her platform as a stage to celebrate our differences with all people. With you. Me. Them. U.S. What opportunities do you see? #ImpossibleIsNothing pic.twitter.com/EwYXAO1LkF
– adidas UK (@adidasUK) April 19, 2021
From the football world, stars such as Manchester United’s Paul Pogba, Liverpool’s Mohamed Salah and Bayern Munich’s Serge Gnabry will all play in their own film, but there will also be plenty of representation from other sports. New Zealand’s rugby team will also play in its own section, as will Tifanny Abreu, the first trans woman to play in the Brazilian volleyball super league.
Even away from sports, music sensation Beyoncé, actor Ranveer Singh and popular streamer Ninja will have the chance to show how perseverance and optimism can help bring the world together during such an important time in history.
With a deep dive into both sports and culture, adidas plans to show how optimism, proactivity and determination have shaped the lives of these global superstars and explore how they turned dreams into realities.
Where some see the future, I see the real work. #ImpossibleIsNothing @adidas #Madepossiblewithadidas pic.twitter.com/7luj65R5Pf
– Rayan Cherki (@rayan_cherki) April 19, 2021
More importantly, it aims to inspire others and empower them through this collection of highly human stories as a powerful demonstration of what optimism can accomplish.
“Impossible is nothing more than a campaign – that’s our attitude,” said board member Bryan Grevy. “Seeing opportunities with optimism is the key to achieving our goal of changing lives through the power of sport.
What opportunities do you see? #ImpossibleIsNothing | #madepossiblewithadidas | @adidas pic.twitter.com/nRCew2sKEu
– Siya Kolisi (@SiyaKolisi_Bear) April 19, 2021
“This attitude is what inspires us every day and drives us to build the future. Seeing opportunities is for everyone who wants to create a better tomorrow for all people.”
Seeing opportunities will be the introduction of a long-standing brand attitude that continues to build on adidas’ contribution to expanding the boundaries of human opportunities, including and uniting people in sports and creating a more sustainable world.
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