Italy Aims to Tackle Spurious Online Reviews for Hospitality Establishments
In an effort to clamp down on the murky world of online reviews, Italy's government has rolled out a draft law aimed at tackling the rampant issue of fake and paid reviews that plague hotels, restaurants, and tourist attractions. It’s a move that many in the industry have been eagerly anticipating, though it remains to be seen whether it will pass the parliamentary gauntlet.
So, what does this proposed legislation entail? For starters, anyone looking to post a review will now need to jump through a few hoops. Picture this:…