Democratic Republic of Congo Invests €40 Million in Barcelona for Tourism Boost
The Democratic Republic of Congo (DRC) has recently embarked on a significant sponsorship initiative, securing a deal worth over €40 million (approximately $46.4 million) with the renowned Spanish football club FC Barcelona. This bold move aims to reposition the DRC as an appealing tourist destination, even amidst the backdrop of ongoing internal conflicts. It raises an intriguing question: can sports serve as a catalyst for change in a country facing numerous challenges?
Formalized on June 29, the four-year agreement…