Garsoore federaali ah oo Mareykan ah ayaa si weyn u koobay dacwadda Ben & Jerry’s ee ka dhanka ah shirkaddii hore ee waalidka u ahayd, Unilever, isaga oo diiday inta badan sheegashooyinkii sameeyaha jalaatada ee ahaa in shirkadda weyn ee badeecadaha macaamiisha ay isku dayday inay cabburiso firfircoonideeda bulsho, daciifiso guddigeeda madaxbannaan isla markaana yareyso taageerada aasaaska magaca shirkadda xambaarsan.
Garsooraha Maxkamadda Degmada Mareykanka Kevin Castel ee Manhattan ayaa laalay toddoba dacwadood iyo qayb ka mid ah dacwad siddeedaad oo ka tirsan cabashada 10-ka qodob ka kooban ee ay gudbiyeen Ben & Jerry’s oo fadhigeedu yahay Vermont iyo dhowr agaasime oo madaxbannaan.
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Garsoore Castel waxa uu sidoo kale xukumay in Magnum, shirkadda fadhigeedu yahay Amsterdam ee iska lahayd Ben & Jerry’s tan iyo kala go’eedii ay ka go’day Unilever sannadkii hore, ay beddeli doonto Unilever oo noqon doonta eedaysanaha ugu weyn.
Sheegashooyinka la tuuray intooda badan waxay khuseeyeen maamulka iyo hawlaha Ben & Jerry’s. Laba sheegasho oo la xiriiray lacag-bixinno la sheegay in la seegay ayaa si buuxda u badbaaday.
Ben Cohen iyo Jerry Greenfield, aasaasayaashii Ben & Jerry’s, munaasabad ka dhacday 2024
Markii Unilever ay la wareegtay Ben & Jerry’s, heshiisku waxa uu ilaaliyay dhowr astaamood oo u gaar ah qaab-dhismeedka sameeyaha jalaatada, oo ay ku jiraan guddi madaxbannaan iyo xorriyadda lagu raadsan karo himilo bulsho iyo hindisayaal samafal oo salka ku haya aasaaskii 1978 ee ay sameeyeen Ben Cohen iyo Jerry Greenfield.
Habayntaas waxay bilowday inay dillaacdo 2021, kadib markii Ben & Jerry’s ay ku dhawaaqday inay joojin doonto iibinta alaabteeda Daanta Galbeed ee Israa’iil haysato.
Magnum ayaa soo dhoweysay go’aanka Garsoore Castel, iyadoo sheegtay inuu si weyn u soo koobay khilaafka isla markaana sumadda Ben & Jerry’s ay weli xooggan tahay.
Ben & Jerry’s waxay joojisay iibinta jalaatada Daanta Galbeed ee Israa’iil haysato sannadkii 2021
Faafreeb, lacag-bixinno la seegay ayaa la sheegay
Ben & Jerry’s waxay ku eedaysay Unilever inay jebisay heshiiskii isku-darka ee 2000 iyadoo xaddidaysay bayaanadeeda dadweynaha, oo ay ku jirto dhaleeceyn la xiriirta dagaalka Gaza, iyo iyadoo xilka ka qaaday madaxa fulinta oo taageeray firfircoonida shirkadda.
Faafreebka la sheegay ayaa sidoo kale gaadhay isku day lagu hor istaagayo dhaleeceyn la qorsheeyay oo loo jeedin lahaa Madaxweynaha Mareykanka Donald Trump xilli uu bilaabayay muddadiisii labaad ee Aqalka Cad, sida ku xusan cabashada.
Shirkaddu waxay sidoo kale ku eedaysay Unilever inay jebisay heshiis xal ah oo 2022 ah oo ku saabsanaa iibinta xuquuqda summadda ganacsi ee Ben & Jerry’s ee Israa’iil. Sida ku cad heshiiskaas, Unilever ayaa la sheegay inay ku guuldarreysatay inay siiso $2.5 milyan Ben & Jerry’s iyo $2m kale oo lagu taageerayo beeraleyda yicibta ee Falastiin.
Unilever ayaa diidday eedeymaha faafreebka waxayna sheegtay in madaxa fulinta ee hore uu si iskiis ah uga tagay shaqada.
Akhri wax dheeraad ah:99 Dhibaato: Maxaa ka dambeeya dagaalka Ben & Jerry’s ay kula jirto milkiilaheeda Unilever
Garsoore Castel ayaa sheegay in “macnaha cad” ee heshiiska isku-darka aanu siinayn agaasimayaasha Class I ee Ben & Jerry’s ama Ben & Jerry’s Foundation xaq ay shirkadda ugu dacwoon karaan, oo ay ku jirto arrimaha magacaabista iyo ka qaadista agaasimayaasha.
Hase yeeshee, waxa uu sheegay in agaasimayaashu ay ka doodi karaan shuruudo cusub oo la soo rogay oo nidaaminaya u-qalmitaanka xubinnimada guddiga.
Garsooruhu waxa kale oo uu xukumay in agaasimayaashu ay magacyadooda ku raadsan karaan sheegashooyinka la xiriira lacagaha aan la bixin, balse aysan taas u samayn karin iyagoo wakiil ka ah Ben & Jerry’s.
Warqadaha maxkamaddu waxay muujinayaan in Unilever iyo Magnum ay ku heshiiyeen in sheegashooyinka ku saabsan lacag-bixinnada la seegay ay sii socon karaan waqtigan hadda ah.
Dhanka kale, labada shirkadood waxay ka codsanayaan maxkamad ku taalla San Francisco inay laasho dacwad sumcad-dil ah oo ay keentay Anuradha Mittal, oo laga qaaday guddoomiyenimada guddiga madaxbannaan ee Ben & Jerry’s bishii Diseembar ee la soo dhaafay.
Mittal waxay ku eedaysay shirkadaha inay weerareen sumcaddeeda isla markaana isku dayeen inay dhaawacaan kalsoonida lagu qabo sababtoo ah waxay taageertay xuquuqda Falastiiniyiinta.
Summadaha kale ee Magnum’s waxaa ka mid ah Breyers, Klondike iyo Wall’s. Galka summadaha Unilever’s waxaa ka mid ah Dove, Hellmann’s, Knorr, Lifebuoy iyo Vaseline.
