Smartphone

During a recent ceremony acknowledging significant contributions to the technology sector, Yemisi Ode, the Marketing Communications & PR Manager of Infinix Nigeria, articulated a sentiment that resonates deeply within the brand. She stated, “This award reaffirms our mission to empower today’s youth with devices that beautifully blend cutting-edge innovation and everyday usability. Our devices are crafted to elevate the lifestyle and creativity of our users.” This statement not only encapsulates Infinix's vision but…

Intensifying Brand Competition in Africa In the ever-changing landscape of mobile telecommunications, TRANSSION has maintained its dominance in Africa, boasting a 47% market share. However, it’s worth noting that this figure has dipped by 5% compared to the previous year. As veteran vendors steady their ships, new competitors are rising to the occasion, armed with innovations and savvy marketing strategies. Samsung captured 21% of the market, primarily thanks to its popular A-series phones, which continue to resonate…

As we witness the global smartphone market gradually stabilizing from years of economic upheaval and complex supply chain challenges, the world’s foremost smartphone brands are recalibrating their strategies to stay competitive in this dynamic landscape. Consumer preferences are in a constant state of flux, accelerated by rapid advancements in technology. It’s not just about flashy marketing anymore; it's a narrative grounded in innovation, affordability, global outreach, and adaptability. Have you ever paused…

POCO: Everything You Need, Nothing You Don’t Before we delve deeper, let’s tackle the question on many minds: What exactly is POCO? Born from Xiaomi Corporation's innovative dual-brand strategy, POCO has quickly transformed into an independent brand aimed at the youth demographic. Since its launch, it has ventured into an impressive 98 global markets, all the while adhering to its guiding philosophy: “Everything You Need, Nothing You Don’t.” This mantra encapsulates its commitment to providing essential features…

A Glimpse into the Future: MTN Group and Lynk Global Connect Africa through the Sky In a first for Africa, MTN Group’s South African branch and the innovative U.S.-based low-Earth orbit (LEO) satellite provider, Lynk Global, have accomplished something truly remarkable. The two companies made history on a typical Thursday, the 27th of March, 2025, by successfully initiating a phone call via satellite. Can you imagine the possibilities that arise from such a technological leap? This achievement not only…