Egypt and South Africa Propel Africa’s Smartphone Surge While Nigeria Declines in Q1 2025
Intensifying Brand Competition in Africa
In the ever-changing landscape of mobile telecommunications, TRANSSION has maintained its dominance in Africa, boasting a 47% market share. However, it’s worth noting that this figure has dipped by 5% compared to the previous year. As veteran vendors steady their ships, new competitors are rising to the occasion, armed with innovations and savvy marketing strategies.
Samsung captured 21% of the market, primarily thanks to its popular A-series phones, which continue to resonate…