Skin-whitening products have long crowded the shelves of shops and markets in Somalia, yet a growing number of Somalis are beginning to question this longstanding practice. A grassroots campaign advocating for natural beauty is surging, fueled by an increasing awareness of the harmful effects associated with skin bleaching.
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At the heart of this cultural conflict is a paradox. In a world increasingly influenced by digital platforms, many Somali beauty influencers—both in Somalia and its diaspora—continue to extol the virtues of pale skin and recommend skin-lightening products. The modern beauty ideals, often disseminated via social media, are compounded by traditional sayings that propagate the message that dark skin is undesirable. For instance, the saying, “Only foolish women and the night are black,” reflects age-old notions of beauty that some still hold dear. This discord has alarmed dermatologists, who report a troubling uptick in women turning to perilous skin-bleaching creams in a bid to conform to these narrow definitions of attractiveness.
Beauty influencers have proliferated, many of them claiming to create and sell their own skin-whitening creams. Despite lacking formal training in chemistry, dermatology, or cosmetic science, they mix a cocktail of bleaching agents to produce products that are marketed as miracle solutions. Yet, the reality often remains hidden behind the glamor and allure of flawless, pale skin. The allure is undeniable—some influencers command followings that surpass one million, their posts regularly garnering tens of thousands of likes. But who is really benefitting from these manufactured ideals? Are followers aware of the potential dangers?
In a troubling survey conducted in 2022, involving women from Mogadishu, a staggering 75.6% reported using skin-whitening products. This rate is significantly higher than both continental and global averages. The amplifying effect of social media on this phenomenon cannot be overstated. Some influencers even include direct contact information on their profiles, making it easy for followers to order these dubious products, regardless of their potential hazards.
Dr. Mohamed Mude, a leading dermatologist at Bidhaan Beauty and Health Centre in Mogadishu, sheds light on the grim reality. He notes that approximately 60% of his patients experience skin irritations and other related ailments as a direct result of using these creams. “Many skin-bleaching products contain harsh chemicals like hydroquinone and mercury,” he explains, “which can lead not only to irritation but also long-term damage, including skin thinning and heightened sunlight sensitivity.” The risks extend beyond the skin, as exposure to these harmful substances may result in kidney damage and a host of neurological issues.
Despite the potential harm, regulations surrounding skin-whitening products are alarmingly lax in Somalia. While neighbors like South Africa and Kenya have enacted bans, products remain readily available across the nation, accessible to consumers of all ages. For some, the appeal is not just in the aesthetics but also in a perceived social acceptance tied to lighter skin tones.
Amidst this backdrop, there are glimmers of hope. Iman Osman, who operates the Maariin Skincare Centre in Mogadishu, is at the forefront of advocating for natural beauty. Through her platform, she passionately encourages women to embrace safer alternatives. “Many Somalis are simply unaware of the risks associated with bleaching creams,” she explains. “Some do know but overlook the dangers in pursuit of societal acceptance.” However, she argues, “There needs to be a concerted campaign to sensitize the public, ideally led by women, who can better reach their peers.”
The societal pressures for lighter skin run deep. “Everyone wants to have lighter skin,” says Hodan Dahir Maxamad from Jowhar, “because our society often judges people based on skin tone.” However, the winds of change are beginning to blow as voices of those who once sought lighter skin rise in defiance. Warsan, who spent five years bleaching, now tells her friends and family that healthy skin—no matter the color—is far more important. “I developed small scars and couldn’t tolerate sunlight anymore,” she shares, “so I made the decision to stop.”
Similarly, Aisha, a 27-year-old journalist, recalls her tumultuous journey. She began using skin-lightening products as a teenager. Though she witnessed temporary results, her skin’s quality deteriorated over time. “I continued bleaching for over a decade until a fall at work revealed the dire consequences,” she says. “The doctors told me my skin was too thin to sutures; that was my turning point.”
These stories echo a broader truth: many Somali women are emerging from the shadows of skin-lightening, realizing that their inherent beauty is worth celebrating. As more individuals like Warsan and Aisha refuse to compromise their health for societal validation, a shift is occurring. The narrative is evolving; black is beautiful, and skin health is pivotal. Perhaps the most potent revolution comes from within, as women choose to prioritize authenticity over trending ideals, fostering a culture that embraces the skin they are in.
As we continue navigating the complex landscape of beauty standards and identity, it becomes increasingly clear that the movement toward acceptance and appreciation of natural skin is essential. Only through collective awareness and support can we alter perceptions and embrace the beauty that diversity offers.
