Embracing Authenticity: Somalis Champion Natural Skin Beauty
Skin-whitening products have long crowded the shelves of shops and markets in Somalia, yet a growing number of Somalis are beginning to question this longstanding practice. A grassroots campaign advocating for natural beauty is surging, fueled by an increasing awareness of the harmful effects associated with skin bleaching.
At the heart of this cultural conflict is a paradox. In a world increasingly influenced by digital platforms, many Somali beauty influencers—both in Somalia and its diaspora—continue to extol…