Disney ayaa isticmaaleyaasha TikTok siinaysa hab cusub oo ay filimadeeda iyo jilayaasheeda ugu dhex dari karaan muuqaalladooda, iyadoo arrintan lagu fulinayo heshiis ay shirkadda madadaaladu ku tilmaantay “heshiiskii ugu horreeyay ee noociisa ah” oo lala galay madasha aadka loo isticmaalo.
Shuraakadu waxay sidoo kale hal-abuurayaasha udub-dhexaad uga dhigi doontaa Disney+, iyada oo la adeegsanayo quudin si gaar ah loo xulay oo soo bandhigaysa muuqaallo ay taageerayaashu sameeyeen, kuwaas oo ay dhiirrigeliyeen jilayaasha iyo sheekooyinka Disney, ayay shirkaddu sheegtay.
Disney ma aysan shaacin qodobbada maaliyadeed ama faahfaahin kale oo ku saabsan heshiiska wadaagista nuxurka warbixinteeda dakhliga saddex-biloodlaha ah, taas oo muujisay in dakhligu 7% kordhay oo uu gaadhay $25.2 bilyan.
Heshiisku wuxuu qayb ka yahay dadaal ballaadhan oo lagu adeegsanayo “teknoolojiyado horumarsan si loo xoojiyo habka aan sheekooyinka u tebino, loona kordhiyo dakhli-abuurka iyo faa’iidada”, ayay shirkaddu sheegtay.
Faa’iidada saafiga ah ee rubuca maaliyadeed ee ku dhammaaday 27-ka Juun ayaa hoos ugu dhacday $2.8 bilyan, marka loo eego $5.9 bilyan sannad ka hor. Disney waxay qayb ka mid ah hoos u dhaca u sababaysay cashuur kordhay, inkasta oo natiijooyinku weli ka sarreeyeen saadaasha inta badan falanqeeyayaasha.
Disney+ iyo madalaha baahinta ee la tartamaya ayaa si isa soo taraysa ugu jeesanaya muuqaallada toosan, oo ah qaab si xawli ah ugu fidaya Maraykanka.
Peacock, oo ay leedahay Comcast, iyo Paramount+ ayaa labaduba bilaabay inay bixiyaan taxane toosan, halka Netflix ay soo bandhigtay Clips, oo ah ururinteeda muuqaallada gaagaaban ee loo qaabeeyey sida nuxurka TikTok.
Ka sokow inay Disney+ u soo kordhiso waxyaabo cusub, shuraakada TikTok waxay Disney ka caawin kartaa inay daawadayaal badan ku soo jiidato adeeggeeda baahinta, iyadoo hal-abuurka taageerayaasha ka dhigaysa waddo lagu helo nuxur cusub.
Xogta TikTok ayaa muujisay in isticmaaleyaashu sannadkii hore maalin kasta wadaageen celcelis ahaan 6.5 milyan oo qoraal oo ku saabsan filimada iyo telefishanka. Sahan la sameeyay, ku dhowaad kala badh daawadayaasha ayaa sheegay inay daawadeen filim ama barnaamij telefishan kaddib markii ay TikTok kula kulmeen nuxur la xidhiidha.
“Sheeko-tebiyeyaasha ugu wanaagsan marka hore waa taageerayaal,” ayuu yidhi Asad Ayaz, madaxa suuq-geynta iyo summadda Disney.
“Wadashaqayntani waxay abuuraysaa buundo cusub oo u dhexaysa sheekooyinka aan tebino iyo hal-abuurka ay dhiirrigeliyaan.”
