London-based Zimbabwean businessman Strive Masiyiwa, thought of the nation’s first billionaire, was named Netflix’s new director final week. That is the primary time an African character has joined the board of the 190 million subscriber video on demand platform.
This alternative ought to assist Netflix strengthen its place on the continent. Lately, the video-on-demand platform has developed a method to draw new markets, particularly in Africa, the place the platform at present has only some million customers.
The appointment of Attempt Masiyiwa, founding father of Econet, a globally profitable telecommunications group, might subsequently give the US firm a lift: the Zimbabwean billionaire can be higher in a position to information Netflix in understanding consumption patterns and points particular to the continent.
Unique content material
Based in Africa since 2016, the platform initially contented itself with buying native movies to finish its catalog. However since this 12 months, it has additionally began creating unique content material with the published of the South African collection Queen Sono and Blood & Water or the preparation of a future Nigerian collection.
Lastly, the arrival of Attempt Masiyiwa additionally ensures a sure range inside the board of the platform, whereas he takes over from Susan Rice, till then the one black character sitting on it.
