Recently, we had the pleasure of celebrating World PR Day (WPRD) alongside M.Inc PR’s fifth anniversary. This gathering not only highlighted the achievements of the agency but also marked a pivotal moment in its longstanding sponsorship of the UNILAG Public Relations and Advertising (PRAD) Club’s PRADWAVE 3.0 initiative. Working hand in hand with the Mass Communication Students’ Association (MCSA), M.Inc PR continues to reinforce its commitment to mentorship, fostering communication that carries weight and meaning. At the heart of the event, Mirabel Aleladia, the Chief Executive Officer and Chief Strategist of M.Inc PR, opened the forum with words that resonated deeply with the audience.
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“PR is not just how I get paid; it is a conduit for impact. When I leave the world, I want to know that we have made a difference,” Aleladia expressed passionately. This sentiment serves as a guiding principle for her agency, reflecting a genuine commitment to nurturing the next generation of PR professionals. “We organized this event to help build a sustainable foundation for the next generation of PR professionals, empowering them to pioneer their passion,” she added, sparking thoughtful discussions throughout the day.
One of the defining moments of the event was an engaging panel discussion led by the esteemed broadcaster Ifunanya Igwe. The panel comprised industry experts who brought rich insights to the conversation, enriching the audience’s understanding of the ever-evolving media and communication landscape. Notable contributors included:
- Samuel Sokale, Head of Strategy and Insight at UpInTheSky
- Oluwamayowa Idowu, Co-Founder and Editor-in-Chief at The Culture Custodian
- Akinkunmi Obakeye, Senior Producer and Deputy Markets Editor at CNBC Africa
Each panellist brought a unique perspective, sharing personal anecdotes that reflected their journeys in navigating the complexities of communication in today’s polarized environment. Sokale, for instance, discussed his experiences working with global brands like Spotify. His candid remarks emphasized the necessity for ongoing skills development in a rapidly changing industry. “In our field, stagnancy isn’t an option; those who wish to excel must adapt,” he observed. The challenge lies not just in keeping up but in staying ahead.
Idowu took this conversation a step further, delving into the ethical dimensions of using pop culture as a means to foster meaningful dialogue. “The question we must grapple with is, how do we engage without compromising our truth?” she challenged the audience. Her reflections underscored the delicate balance professionals must maintain as they navigate the pressures of modern communication. Meanwhile, Obakeye offered practical advice for aspiring professionals, stressing the importance of a robust foundational knowledge as a key element to standing out in a crowded market. He urged the students, “Never underestimate the value of deep understanding.”
A notable theme that emerged throughout the discussion focused on the need for brands to cultivate trust amid societal pressures to adopt extreme positions. “In many ways, trust is built in the grey areas — the uncomfortable spaces we often avoid,” the panel concluded. M.Inc PR exemplifies this approach, guiding clients through these nuances towards establishing sincere and lasting connections. It’s through authenticity that brands create meaningful relationships with their stakeholders.
The forum provided tangible frameworks for attendees, equipping students with the tools necessary to meet stakeholder demands, foster inclusivity, and, importantly, build careers grounded in integrity. The stories shared and lessons learned underscored a powerful message: the future of PR lies in a deep commitment to ethical practices and genuine connections.
About M.Inc PR
M.Inc PR stands as an impact-driven public relations and communications agency dedicated to groundbreaking innovators. Known for its expertise in strategic communications, media relations, government affairs, crisis management, reputation management, and event activation, M.Inc has become the trusted partner for a wide range of clients. From startups to established organizations seeking transformative PR solutions, the agency puts its heart and expertise into every project, striving to make a meaningful impact in their endeavors.
In conclusion, the insights shared during the World PR Day event at M.Inc PR remind us that the future of public relations is bright, but it requires dedication, adaptability, and, above all, a commitment to making a difference. The journey continues, and we are all participants in this evolving narrative.
Edited By Ali Musa
Axadle Times International – Monitoring.
