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A Historic Milestone for Somalia: The Launch of Maan-Maal
On June 22, 2025, Somalia experienced a remarkable transformation as Mogadishu became the backdrop for the launch of Maan-Maal, the very first Somali entrepreneurship reality TV show. The evening was a vibrant celebration steeped in promise, innovation, and the untapped potential found within the nation’s youth. Attended by over 300 guests, including key government ministers, private sector leaders, academic representatives, youth advocates, civil society members, and media personnel, the event signified the birth of a national movement. This movement not only seeks to foster entrepreneurial spirit but aims to build a resilient economy—one idea, one pitch, and one investment at a time.
From Ideas to Impact: The Birth of a National Movement
Maan-Maal, which translates to “Resources of the Mind,” transcends the realms of a mere reality TV show. It embodies a national movement poised to discover and nurture Somali entrepreneurs from diverse backgrounds. The program provides invaluable resources: business training, coaching, mentorship, national visibility—all while connecting emerging entrepreneurs to potential investors. Contestants will engage in live televised pitches, turning the spotlight on homegrown solutions and establishing a participatory model that ignites community-driven innovation.
Dr. Sadiyo Siad, the dynamic CEO, Co-Director, and Executive Producer of Maan-Maal, delivered an inspiring keynote address. She passionately articulated, “We are shifting the national narrative, from survival to innovation, from dependency to opportunity. Maan-Maal is built by Somalis, for Somalis, and with Somalis. It serves as a platform for youth, women, refugee returnees, and underrepresented entrepreneurs to rise and reshape our future.” Such words encapsulate not only the essence of the program but also the spirit of the Somali people.
Financial Endorsements: Salaam Somali Bank Takes the Lead
A testament to the program’s community impact came from one of its strongest financial supporters, Salaam Somali Bank. The bank underscored the alignment of finance with grassroots entrepreneurship, emphasizing the potential inherent in the ideas generated by local talents.
“Maan-Maal represents the future of Somali enterprise—bold, innovative, and community-driven,” remarked Dr. Said M. Abukar, CEO of Salaam Somali Bank. “At Salaam Somali Bank, we proudly support this initiative that aligns with our mission to empower individuals and strengthen local businesses.”
The Voices of Change: Leaders from Diverse Sectors
The launch event showcased a wealth of knowledge from influential leaders across multiple sectors. Notable speakers included:
- Mr. Mohamud A. Gabaire, President of the Somali Chamber of Commerce & Industry
- Dr. Ahmed Khadar A. Jama, CEO of the Somali Bankers Association
- Prof. Ahmed Gacal Arabow, Representative of the Association of Somali Universities
- Ms. Qadro Raage, Representative of Somali Women in Business
- Mama Sahra Ahmed, Representative of Somali Civil Society
Each speaker reverberated a commitment to Maan-Maal’s inclusive approach, underscoring its aim of empowering youth and uplifting women, particularly in underserved and rural communities. Their shared enthusiasm for the project hints at a growing realization: when innovation is fostered, entire communities prosper.
Government Support: Investing in Entrepreneurs for National Growth
The significance of the launch was magnified by the impassioned speeches from key government leaders:
- H.E. Omar Ali Abdi, State Minister of Defence
- H.E. Mahamud Aadan Geesood, Minister of Commerce & Industry
- H.E. Salah Ahmed Jama, Deputy Prime Minister, Federal Republic of Somalia
Deputy Prime Minister Jama emphasized Maan-Maal’s potential as a “beacon of economic empowerment and social cohesion,” indicating the government’s strategic investment in fostering an entrepreneurial ecosystem.
Key Takeaways from the Speeches
In a moving statement, the Deputy Prime Minister stressed, “We are full of ideas — what we need is investment.” His insight reveals a profound truth: Somalia is brimming with creativity and entrepreneurial spirit, yet a strategic investment framework remains the essential bridge to unlocking this potential.
Meanwhile, Minister Geesood highlighted the program’s broader implications: “Maan-Maal will boost youth employment, strengthen national security, and tackle drug use. This is not just a show; it’s a solution.” His perspective reinforces the notion that sustainable development can indeed emerge from innovative practices.
To underscore the call for new entrepreneurial paradigms, Mr. Mohamud Abdikarim Gabeyre, Chairman of the Somali Chamber of Commerce & Industry, eloquently noted, “We need a new generation of entrepreneurs from grassroots communities. Somalis are natural risk-takers—Maan-Maal gives them a chance to shine.” Indeed, this dynamic movement not only highlights the resilience of Somali entrepreneurs but also showcases the unwavering commitment of figures like Dr. Sadiyo, who have long believed in the promise of local talent.
Take Part in the Revolution: Engage and Invest
Public involvement in Maan-Maal is encouraged in various forms:
- Watch & Vote: Your voice during public voting will help shape the future of Somali enterprises.
- Diaspora Connection: We invite the diaspora community to invest, mentor, and co-create with emerging entrepreneurs.
- Global Participation: International supporters and investors are welcome to join in on this inspiring movement and contribute to sustainable growth.
Furthermore, there are opportunities for government institutions, development partners, and private sectors to engage through funding and technical assistance.
What Lies Ahead
With applications now open for aspiring entrepreneurs from all Somali regions and the diaspora, the deadline is set for July 25, 2025. The shortlisted candidates will embark on an exhilarating journey filled with business development, capacity-building, and national exposure. The televised show promises to not only engage viewers but also inspire an entire nation.
Apply Now: Apply Here
About Maan-Maal
Maan-Maal is a groundbreaking entrepreneurship reality TV show powered by Hano Connect, Maan-Maal Media Production, Masrah Media, Hano Academy, and Hano Technical University. The program’s objective transcends mere entertainment; it aims to empower Somali entrepreneurs through training, mentorship, and tailored support systems that ensure ideas transform into viable businesses. By providing resources in human resources, digital marketing, and financial accounting, Maan-Maal seeks to dismantle operational barriers that hinder entrepreneurial success.
Maan-Maal is far more than a television show; it serves as a national platform that champions the reconstruction of Somalia through enterprising spirit, community engagement, and creative expression. By enabling Somalis to become creators of opportunities, rather than merely seeking jobs, Maan-Maal aims to unlock the country’s most valuable resource: its people.
Edited By Ali Musa
Axadle Times International – Monitoring.
