Britney Spears has sold the rights to her songs to music publisher Primary Wave, according to The Hollywood Reporter, marking the latest high-profile catalog deal in a music industry that has seen a flurry of such transactions in recent years.
The 44-year-old pop star, whose hits include “Toxic” and “Oops!… I Did It Again,” would place her body of work with Primary Wave under the reported sale. Terms of the deal were not immediately available. Representatives for Spears and Primary Wave have been approached for comment.
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Spears was propelled to global stardom in the late 1990s with the release of her debut single, “… Baby One More Time,” a chart-topping phenomenon that helped define turn-of-the-millennium pop. Over almost three decades, she has assembled one of the era’s most recognizable catalogs with singles such as “Gimme More,” “Womanizer,” “Lucky” and “I’m a Slave 4 U.”
The reported agreement places Spears among a growing cohort of marquee artists who have sold music rights, a list that includes Bruce Springsteen and Bob Dylan. Those large-scale transactions have accelerated as publishers and investment firms seek long-term revenue from enduring hits and as artists opt to capitalize on the value of their catalogs.
Primary Wave has been an active buyer in the space, building a portfolio of classic and contemporary songs that continue to stream, license and chart across generations. A sale of Spears’ catalog would add one of pop’s most enduring repertoires to its roster, spanning her breakthrough teen-pop era to later dance and electronic-influenced records.
The Hollywood Reporter’s account did not specify the scope of rights involved or the timeline for the transaction. Any deal involving Spears’ catalog would be closely watched by the industry and fans alike, given the cultural footprint of her songs and their lasting commercial appeal.
Spears’ reported move underscores the momentum behind catalog deals, which have reshaped ownership across genres and eras. For now, the headline is clear: one of pop music’s defining voices appears to be the latest to sell, signaling continued confidence in the long-term value of hit songs—especially those that have proven to outlast trends and technologies.
By Abdiwahab Ahmed
Axadle Times international–Monitoring.
