In Côte d’Ivoire, the Ministry of Well being has simply launched the 2021 marketing campaign towards smoking. The theme for this yr is compliance with the Anti-Tobacco Act, which was adopted in 2019. The aim is to enhance consciousness of the risks of tobacco, which causes the deaths of 5,000 folks every year.
as reported from Abidjan, Sidy Yansane
Regardless of the ban on smoking in public locations in 2012 and the adoption of a regulation in 2019, tobacco remains to be extremely valued by the Ivorians.
With 5,000 deaths linked to cigarette consumption, the federal government pays out nearly 28 billion FCFA (42 million euros) every year for the therapy of sufferers affected by infections induced by tobacco. Therefore the necessity to promote the important thing factors of the anti-smoking regulation to boost consciousness.
“It’s forbidden to promote in all its types, particularly we are not any longer allowed to see smoke scenes by way of audiovisual movies. We are not any longer allowed to promote tobacco in every single place, solely at random, the factors of sale have to be accepted “, emphasizes Dr. Ernest Zotoua, Head of the Nationwide Program for Combating Smoking and Alcoholism, Drug and Different Habit (PNLTA).
The incidence in Côte d’Ivoire is estimated at over 14%, with a rising proportion of children.
“An increasing number of college students are hooked on tobacco. Sadly, there are the brand new tobacco merchandise which might be born as hookahs. In fact, children ignore the risks in a means. For them, these are only glamorous scenes. In point of fact, they’re the identical risks and penalties as lung most cancers, ”warns Dimitri Agoutsi, chair of the community of communicators for the battle towards smoking and alcoholism in colleges and universities (RECLTASU).
The media can be concerned within the launch of the primary version of the La Plume Prize, which rewards one of the best article on the battle towards tobacco.
The notice marketing campaign will run for the subsequent two months.
Learn additionally: Africa has turn into the brand new goal for the tobacco business
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