Seeds & Pennies: Transforming Finance with Community at Its Core

In an exciting development, Seeds & Pennies has successfully capped a funding round with a remarkable influx of $425,000 (N680 million). This achievement is not just a number; it symbolizes a vibrant wave of investor confidence in their innovative, field-driven lending model. Over the past quarter alone, this dynamic lender has reported an impressive $625,000 (N1 billion) in collections while disbursing $500,000 (N800 million) in new loans. These figures spotlight not just growth, but a commitment to addressing the financial needs of underserved communities.

Otimeyin Igbene, the Founder of Liberty Assured, encapsulates this moment perfectly: “This is more than just a funding milestone—it’s validation that community-first, inclusive financial systems can thrive at scale.” With a vision shaped by years of effort, Igbene emphasizes that the ultimate goal is to create a system that genuinely serves those in dire need of credit. The focus on women, driven by data-informed strategies, highlights a growing recognition of their role in fostering sustainable economic growth. What does this say about the power of community and targeted financial solutions?

Seeds & Pennies currently operates with remarkable vigor, boasting 40 branches across Lagos and a dedicated workforce of 300 individuals—80% of whom are women. This impressive statistic speaks volumes about their commitment to empowerment and equality. The company’s ambitious plans include reaching 50 branches in Lagos and extending to an additional 50 across key Nigerian states by the close of 2026. Imagine the ripple effects of such expansion: more access to credit, greater community engagement, and enhanced livelihoods. This is not just a growth spurt; it is transformation at its finest.

Nosiru Sonoiki, the Chief Operating Officer of Liberty Assured, sheds light on the essence of this venture: “At the heart of Seeds & Pennies is a powerful women-empowering-women ecosystem.” The field agents, predominantly women, are more than just lenders—they are catalysts for change. They are transforming lives, igniting growth, and generating positive ripple effects within their communities. With the launch of new products, including “Buy Now, Pay Later” (BNPL) services and a rental option allowing families to “Rent Now, Pay Later,” Seeds & Pennies is widening the scope of accessible resources such as mobile devices and housing. How might this rethink the concept of financial inclusion for everyday citizens?

The funds acquired from this latest round—60% sourced from a leading institutional investor, with the remainder from a consortium of private debt investors—are earmarked for several strategic initiatives. Plans include expanding their lending capacity, enhancing their underwriting processes, and advancing AI-driven collections technologies. Furthermore, Seeds & Pennies aims to deepen its community presence throughout Nigeria. This funding is more than a boost; it is a strategic leap forward.

Speaking of the vision behind these funds, Damilola Afolayan, the General Manager at Seeds & Pennies, states, “This funding supercharges our expansion strategy and product roadmap.” Afolayan emphasizes that their growth is not merely for its own sake but is a well-planned investment in people, infrastructure, and technology. The company is eager to implement new BNPL offerings specifically targeted at micro, small, and medium enterprises (MSMEs), as well as programs aimed at fostering greater digital adoption. As they explore the bounds of this vision, one question arises: how can credit systems be made more accessible, and what radical shifts might such access unleash?

By maintaining a grassroots approach—leveraging field intelligence, behavioral underwriting, and trust-based servicing—Seeds & Pennies occupies a unique space at the intersection of fintech innovation and human connection. The anticipation surrounding their upcoming community engagements and branch expansions hints at a new chapter filled with promise, grounded in the fundamental belief that when executed thoughtfully, credit can indeed reshape lives and uplift entire communities.

This moment is not just about financial success; it is about enabling individuals to transform their future. Each loan granted has the potential to change lives, infusing opportunity into the heart of local economies. As Seeds & Pennies continues to carve out its path, it invites everyone to consider: What role will you play in fostering a more inclusive financial landscape?

Remember, these are not just figures; they represent hopes, dreams, and brighter tomorrows.

Edited By Ali Musa
Axadle Times International–Monitoring