As the sun rose over the enchanting city of Rabat, a profound message was unveiled by a panel of distinguished speakers during the much-anticipated GITEX AFRICA Morocco press conference. This event, a beacon illuminating Africa’s tech future, heralded the continent’s grandest tech and startup gathering scheduled for April 14-16, 2025, in the culturally rich city of Marrakech.
Cloaked under the esteemed patronage of His Majesty King Mohammed VI—may divine guidance continue to assist him—this groundbreaking event is championed by the Kingdom’s Ministry of Digital Transition and Administration Reform. In partnership with the Digital Development Agency (ADD) and orchestrated by KAOUN International, the global events arm of Dubai World Trade Centre, GITEX encapsulates the heart of Africa’s technological evolution. But have you ever stopped to wonder: what truly powers a digital revolution? It’s not just infrastructure; it’s the relentless spirit of innovation and collaboration.
The honorable Mrs. Amal El Fallah Seghrouchni, steering Morocco’s digital ministry, eloquently articulated, “Choosing Morocco for this continental spectacle is a culmination of our enduring efforts to position our homeland as a digital nexus. Guided by the High Royal Instructions of His Majesty King Mohammed VI, our aim encompasses nurturing adept skills in various digital disciplines and infusing a culture of responsible digital utilization within our society.” Her words resonate with an aspiration many hold: creating a future where digital prowess is second nature.
Further underscoring this digital metamorphosis, Mr. Mohammed Drissi Melyani, at the helm of the Digital Development Agency, emphasized, “GITEX Africa Morocco isn’t merely an annual rendezvous; it’s a cornerstone of the continent’s digital transformation saga—an environment where innovation marries investment, seamlessly incorporating institutional collaboration. It paints the portrait of an Africa that’s not just a consumer but a creator of technology, actively guiding its innovation narrative.” A striking revelation: Africa is shaping its path in the tech cosmos.
Trixie LohMirmand, the dynamic force behind KAOUN International, added her voice, “The third iteration of GITEX AFRICA Morocco allows African markets to embrace the AI revolution. This evolution promises immense prospects for businesses and communities, contingent on a collective vow to build transition capacity—an endeavor inspired and empowered by gathering global ecosystem experts in Morocco.” Isn’t it captivating how one event can potentially alter the technological landscape of an entire continent?
As we anticipate over 45,000 guests from over 130 countries converging in Morocco, GITEX AFRICA Morocco’s allure expands, showcasing over 1,450 exhibitors. This year introduces pioneering representation from Gabon, Niger, and Zambia, alongside voices from European and Asian powerhouses such as Belgium, Switzerland, and Uzbekistan.
Fuelling Africa’s Startup Ecosystem
With investment levels rebounding robustly, African startups attract global attention, surpassing the $2 billion mark. The GITEX AFRICA stage will witness a congregation of international powerbrokers like the European Innovation Council, alongside regional entities such as the International Finance Corporation, spotlighting initiatives like the SheWins Africa program.
Within this dynamic milieu, a battalion of over 350 investors from 35 nations will engage with innovators, responding to Africa’s thirst for sustainable technological answers. With upwards of $200 billion managed assets, stalwarts like AFRICINVEST, Techstars, and Ventures Platform are poised to back the continent’s next groundbreaking idea.
The spotlight intensifies on startups with features such as an in-depth chat with Awa Gueye from Wave Mobile Money, and pivotal competitions like the Supernova Challenge. Furthermore, initiatives like Morocco 200 stand to propel Moroccan startups onto the global stage at this bridging junction for visitors and innovators alike.
International Tech Giants Debut at Third GITEX AFRICA Edition
Eagerly stepping into the GITEX spotlight, global tech giants including Cisco, Ericsson, Nokia, and others will seek to forge valuable alliances and showcase their cutting-edge innovations. Representing regional vibrancy, entities like ‘Saudi Made’ echo the Kingdom’s technical prowess, while ‘Presight’, a pivotal player in big data analytics, underscores a potent Middle Eastern presence.
Building on the resounding success of previous editions, GITEX AFRICA Morocco is primed to forge new partnerships and delve into emerging industries, thereby elevating its influence and impact on Africa’s digital landscape even further. The 2025 edition presents an expanded agenda beyond traditional domains, embracing sectors from energy transition to sports technologies.
Supported robustly by institutional allies including ANRT, Royal Air Maroc, and others, GITEX AFRICA Morocco commits to amplifying its imprint on the world.
Media Contact:
Sean Muir, Director – PR
PR Media:
Sami Saber – Media Relations Director
About KAOUN International
KAOUN International, a jewel in the crown of Dubai World Trade Centre’s expansive domain, embarks on its mission to weave limitless connections, drawing upon DWTC’s four-decade legacy to invigorate sectors within the MENASA region. KAOUN, derived from Arabic, meaning ‘universe’, orchestrates transformative experiences with a resolute focus on driving economic propulsion across industries like technology, hospitality, and beyond.
