SPOTIFY

The Dynamic Union of Sports and Growth: Barcelona and Congo’s Bold Partnership Bold, imaginative, and strategic—Barcelona’s recent sponsorship agreement with the Democratic Republic of Congo (DRC) is sparking both admiration and controversy. Announced on June 29, this four-year deal is valued at approximately 44 million euros ($46.37 million) and aims to spotlight the DRC’s tourism while propelling Barcelona through financial straits. A shared vision threads through this unusual partnership: transformation through sport.…