Adapting Global Business Models: Jessica Uche on Tailoring for Local Markets
In today’s increasingly connected world, expanding a business across borders is enticing but fraught with challenges. Founders and investors alike can easily get swept up in the buzz of international expansion, often overlooking a critical truth: what works 'anywhere' does not necessarily translate to 'everywhere.' It requires a blend of global vision paired with meticulous localized execution. As someone who has been on the front lines, navigating the intricate waters of West Africa's markets as Country Director and…