Business Insider Africa Pioneers Social-First Journalism on the Continent
Business Insider Africa has recently garnered an honorable mention in the prestigious “Best Use of Social Media” (National Brands) category. This recognition places them firmly among the global leaders in platform-native journalism, illuminating their innovative approach to engaging audiences.
A crucial part of this success has been the award-winning initiative that transformed the way Business Insider Africa disseminates business news. By embracing TikTok, they've connected with a fresh, vibrant generation of…