The #1 Wine Myth You Should Never Fall For, New
If the best thing about the wine you drink is its budget-friendly cost, cheers to you. A new neuroscientific study has found that the price tag on a bottle of wine is a key influence on how much we think we enjoy it—and the pricier, the better… we think.
In a study that will soon be published in a forthcoming issue of the journal Food Quality and Preference, a psychology research team in Switzerland created a realistic scenario at a social gathering of 140 people.
The researchers in this study supplied wine to the…