Telefishanka ITV ayaa isku diyaarinaya in uu telefishanka kale ee BT ka iibsado qaybta ciyaaraha ee BT Sports activities, waxaana uu qorshaynayaa in uu si bilaash ah ku baahiyo kulamada horyaalka Premier League iyo Champions League.
Horraantii toddobaadkan ayuu telefishanka BT sheegay in uu doonayo, in ay iibiyaan qaybta ciyaaraha ee BT Sports activities, waxaana markiiba lala xidhiidhiyey telefishannada online-ka ku tabiya ciyaaraha ee Amazon, Disney iyo DAZN in ay yihiin kuwa diyaarka la ah balaayiinta greenback ee ku tartamaya iibka.
Laakiin sida uu qoray wargeyska The Telegraph ee kasoo baxa Ingiriiska, ITV ayaa hadda noqday iibsadaha ugu suurtogalsan ee la filayo in uu gacanta ku dhigo BT Sports activities.
Labaduba, ITV iyo BT Sports activities ayaa sannadihii ugu dambeeyey waxay isku dayeen in ay jihooyin kala duwan qaadaan, waxaana ITV uu xidhiidh la samaystay YouView, halka BT uu damaciisu ahaa in uu maalgelin ku sameeyo qaybta daawashada On-line-ka ee ITV ee BritBox.
BT Sports activities ayaa qiimihiisa lagu qiyaasay illaa £2 bilyan oo Gini, waxaana ITV uu diyaar u yahay in uu BT u shubo lacagtaas oo uu la wareego BT Sports activities, isla markaana uu si bilaash ah ku baahiyo horyaalka Premier League iyo Champions League oo lacag la’aan ah ku daawadaan dadka gudaha UK jooga.
BT Sports activities ayaa haystay xuquuqda baahinta tartanka Champions League tan iyo sannadkii 2015 markaas oo ay bixiyeen £900 milyan oo Gini, laakiin waxa xuquuqda la wadaaga ITV iyo Sky Sports activities.
Inkasta oo ITV aanu haysanin awood lacageed oo uu hadda ku bixiyo lacagta £2 bilyan ee Gini ah ee BT Sports activities lagu qiimeeyey, waxay haddana swararku sheegayaan in ay lacagta qayb ka mid ah dib ka bixin doonaan.
