Barcelona has introduced a massively profitable industrial partnership with the globally famend audio streaming platform Spotify, which is able to embrace sponsorship of jerseys and naming rights at Camp Nou.
A protracted-term settlement price reported 280 million euros was near completion final month. It has now been accomplished, and Barça claims that it can “bring football and music together like never before”.
Spotify’s model will seem on shirts from each the boys’s and girls’s groups from subsequent season for 4 years, and can substitute present sponsors Rakuten and Stanley respectively. There is a plan for the membership’s first to “become a space that can celebrate artists from all over the world”.
Spotify may also sponsor Barça’s coaching jerseys for 3 till 2025, whereas the “long-term” naming rights for Camp Nou will belong to the Swedish firm from July 2022. From subsequent season, the enduring place will likely be formally referred to as “Spotify Camp” Nou Stadium ‘.
Such a profitable long-term industrial deal is a crucial step for Barça after flirting with monetary meltdown in recent times.
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“We are very proud to announce a groundbreaking alliance like this with a world-renowned organization such as Spotify,” stated President Joan Laporta.
“This partnership will allow us to continue to bring the club closer to its fans and make them feel, even more, part of the Barça family through unique experiences, combining two activities such as entertainment and football, enabling us to get in touch with new audiences around the world.
“It can be a union with which we proceed to take steps ahead on this new period that we now have began, and which once more reveals the revolutionary character and the fixed seek for excellence that distinguishes Barça and has made it a novel membership on the earth. “
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