In Senegal, digital commerce is growing. Regardless of low financial institution entry (solely 21%), e-commerce websites are multiplying, primarily within the capital Dakar. And this because of an growing penetration price on the web, which reached 74% in 2019.
Physique lotions and hair masks. For 3 years, Rosa Manuela Evora, 24, has purchased all the things on the web to keep away from site visitors jams in Dakar. “It saves me having to journey, I see what I want and I make my buy. And at a much less extreme value than the others and if it’s the identical value, at the very least you don’t pay the speed. So it is sensible and it is evolving increasingly. “
Felix Simaki based his e-commerce retailer in 2014. For him, it was apparent to promote his magnificence merchandise 100% on-line: “We didn’t have the funding in a bodily retailer, so it was simpler. to know that all the things was executed through laptop. The large change is that there are extra people who find themselves occupied with shopping for on-line. In a single and a half years, we now have gone from 30,000 to 70,000 visits to the web site each month. ”
In six years, advance funds on-line have gone from 5% to 25% on their web site, says Félix Simaki. “At first it was difficult as a result of individuals doubted how on-line gross sales labored. So initially no on-line cost however upon supply. However the large drawback is the shoppers who’ve issues inserting an order on a French web site. The best would due to this fact be to have a web site in French and Wolof. ”
One of many largest gamers available in the market is Jumia, an African market that connects sellers and consumers on the web. In Senegal for six years, mastodon has 2,000 sellers and a million references.
Mohamed Hapté Sow is the CEO of Jumia Senegal. “Senegal has had excellent development for 3 years, 50% on common in comparison with final yr. We concentrate on client merchandise, meals, make-up and wonder. For a very long time we had been solely current in Dakar, however we opened as much as the inside of the nation and the countryside of Senegal. The primary challenges are at the start the supply, the issue of coping with and the problem of advance cost. 95% of the transactions happen in money upon supply, which makes it potential to reply the issue with banking companies. ”
The following problem is to ship recent produce that’s extra difficult to deal with.
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