It’s 2017. After leaving my job, I found myself in uncharted waters. The job market was suffocating, and every day felt like wandering without a map. The pressure was palpable; I needed to survive.
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But I had skills. I could type, edit, manage printing tasks, and even train others on computer basics. So, I thought, “Why not take a leap of faith?” In 2018, my journey in entrepreneurship began—a year I initially viewed as a temporary fix, not realizing it would gradually transform into my primary focus.
One of the most significant challenges I faced was the overwhelming burden of doing everything myself. I was not only the strategist but also the executor; the face, the engine, and the fuel of my own venture. Some days, I felt invincible and driven, while others left me questioning if this relentless hustle was worth the struggle. I’d lay in bed, feeling the weight of discouragement, wondering if it would be easier to just sleep through it all. Yet, amid those dark moments, I’d recall my purpose and push forward.
In a traditional 9–5 job, structure is a given. You know when to check out. As an entrepreneur, though, there’s no one to lean on. If you slack off, you’re the only one losing out. This realization was jarring; it taught me the importance of accountability.
Today, I’m more organized. I jot down my tasks, segmenting them into categories of “urgent” and “important.” Learning to operate smartly instead of merely keeping busy has been enlightening. I’ve discovered that, as an entrepreneur, if I’m not vigilant, an entire 24 hours can slip away without me noticing.
To optimize my spending, I’ve trimmed unnecessary expenses and honed in on services that not only generate income but also promise long-term value. During quieter periods, I find solace in training programs, like affordable computer classes, which help maintain my visibility and relevance in the marketplace.
Navigating the Slumps
One critical strategy I’ve adopted is considering my clients’ perspectives. What do they need right now? If zobo drinks are in demand over printing services, then I pivot my focus accordingly. In business, adaptability is survival.
First and foremost, I turn to prayer. I’ve learned that this journey is not suited for the faint-hearted. It requires resilience and grace. Rather than succumbing to panic, I’ve trained my mind to concentrate on what I can control.
Reflection is another tool in my arsenal. Writing helps me process thoughts and alleviate stress. I also connect with others—small business owners, friends, even clients—because sometimes a casual conversation can spark an idea you hadn’t considered before.
The Perks of Being the Boss
Freedom, without a doubt, ranks at the top of my list of perks. I am no longer confined to conventional limits. If I feel inspired to explore something new, I can pursue it. I’m able to forge my own path, take risks, and witness the fruits of my labor firsthand.
Equally fulfilling is the impact my work has on others. I’ve trained individuals who were previously unfamiliar with computers, and helping them gain new skills is a source of immense satisfaction. Having assisted schools in managing their exams adds another layer of fulfillment—such experiences are truly priceless.
Serendipitous opportunities have also knocked on my door: collaborations, consultations, recognition, and referrals. These were not things I planned for but rather delightful surprises that came along the way.
For anyone considering entering entrepreneurship, my advice is simple: start small. Don’t wait for every condition to align perfectly. Utilize what you have, right where you are. Avoid simply chasing trends; instead, carve out your unique identity.
Continuous learning is key. Engage with free tutorials, read extensively, and participate in business events—even if they’re online. Understand the mechanics of finance and master the art of marketing yourself without coming across as desperate.
Mindset matters. Cultivating grit is essential. The path won’t always be smooth, but if you remain consistent, the rewards will inevitably come.
Surrounding yourself with like-minded individuals makes the journey significantly smoother. Mutual support forms an invaluable community. And remember to set boundaries; they are essential for maintaining your mental health.
Navigating Nigeria’s Business Landscape
Navigating Nigeria’s business climate is a lesson in humility. With its myriad challenges—electricity outages, unpredictable internet, and escalating costs—adaptability becomes crucial.
I strive to offer services less dependent on electricity; even if they’re the smaller offerings, they maintain my business viability. Pricing flexibility, especially for students, startups, and schools, is another strategy I’ve embraced.
Customer feedback is my compass. Sometimes, being the best isn’t about superiority; it’s about being the most dependable problem solver.
My mantra remains clear, whether I’m at the helm of my own venture or part of a team: solve problems, add value, and leave every interaction better than I found it. That’s my blueprint and my guiding principle.
Edited By Ali Musa
Axadle Times International – Monitoring.
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