What began with a simple butter churn in 1899 has blossomed into a storied legacy, spanning over 125 years and establishing itself as a producer of top-quality premium home appliances.
The brand’s unwavering dedication to exceptional craftsmanship has not only forged its identity but has also propelled it into the global spotlight as a leader in the premium appliance sector. Grounded in quality, performance, and timeless design, Miele continues to set the benchmark for excellence.
- Miele proudly inaugurates its newly refurbished Experience Centre in Lagos, Nigeria – a pivotal milestone that deepens its legacy of German engineering, innovation, and sustainability within the West African market.
- A diverse collection of industry stakeholders, including architects, designers, and key opinion leaders, gathered for a two-day celebratory event, highlighting Miele’s premier home appliances and their steadfast commitment to modern and conscious living.
Nigeria, often touted as the heartbeat of Africa’s economy, is witnessing the burgeoning innovation that Miele has to offer.
On April 4th and 5th, 2025, Miele heralded a new chapter in Nigeria with the grand unveiling of its recently renovated Experience Centre, situated in the dynamic heart of Lagos. This strategic initiative brings West African consumers closer than ever to a holistic Miele experience.
The event was a distinguished assembly of salient figures, including esteemed business partners, designers, architects, industry experts, and journalists, who were graciously hosted by the Miele Nigeria team at the revamped centre.
Kicking off the event was an exclusive press conference, where Miele endeavored to share its rich history and impactful presence in Nigeria for the very first time. This dialogue not only shed light on the brand’s sustainability efforts but also introduced its pioneering technological advancements to the media’s keen eyes.
Following this enlightening session, attendees had the pleasure of witnessing a live baking demonstration by Chef Dera Anazodo, an Executive Chef and partner at Jaya Cravings, who specializes in world fusion cuisine, having honed her skills at the International Culinary Center in New York.
One of the standout moments of the inaugural celebration was the ‘Legacy Walk,’ led by Mr. Mouad Benmoussa, Export Development Manager – MEA at Miele. This segment offered an engaging exploration into Miele’s heritage and its trail of innovation.
“We recognize the power of storytelling as a tool to shape perceptions and instigate change. Miele’s legacy is pivotal to our success in Nigeria. By sharing our journey, we aim to ignite conversations about embracing premium, cutting-edge, and sustainable home appliances,” he reflected.
“The media plays a crucial role in championing sustainability and promoting conscious living across the region and beyond. Our presence in Nigeria symbolizes our dedication to being central to West Africa’s commercial awakening. This strategic location fortifies our regional influence while enhancing our global outreach,” he added.
As the first day progressed, the atmosphere shifted toward an intimate culinary showcase. Esteemed chefs, including Chef Tilewa Odedina, a Le Cordon Bleu-trained culinary entrepreneur, and Chef Soliat, a renowned nutritionist and founder of Nulas Kitchen, showcased the fruitful partnerships Miele has cultivated within the Nigerian culinary landscape.
The event, graced by notable personalities such as Sisi Yemmie, Chef Cupid, and Anjola Awosika, was an enchanting blend of elegance, sophistication, and the art of culinary expression. It epitomized Miele’s commitment to excellence and innovation, creating an unforgettable evening marked by a celebration of style and luxury.
The second day of this momentous event welcomed trade partners, designers, and clients to enjoy a lush evening Reception, featuring a live cooking demonstration by Chef Rahila Lawore, a celebrated entrepreneur and restaurateur, known for her ventures such as Rahila & Co. and her leadership at Canvas Concept Space.
This session magnified the beauty and efficiency of Miele appliances, illustrating their functionality in an authentic culinary context.
Noteworthy attendees included HRH Oba Saheed Ademola Elegushi, Oba of Lagos Chief Council, and key figures such as Mr. Gerald Wolf, Deputy German Consul, and Mr. Idris Aregbe, Special Adviser to the Lagos State Governor on Tourism, Arts and Culture. Their participation underscored the event’s significance and commitment to excellence.
Miele’s commitment to the West African market was further solidified by this milestone. The brand remains resolute in its mission to provide Nigerians with home appliances that are not only luxurious but also sustainable and built to endure the test of time.
Mr. Mustapha Olorunnimbe, Managing Director of A Plus Appliances and licensed Miele partner for West Africa, encapsulated this vision succinctly: “Miele has consistently aimed to create exceptional experiences that foster community. We are thrilled to continue our partnership with Miele in Nigeria, sharing our enthusiasm for quality and sustainable living. This inauguration is both a homage to our heritage and a covenant for a promising future, where thoughtful design and innovative technology enhance our daily lives.”
Through this unveiling, Miele reaffirms its position as the forerunner in premium home appliances in Nigeria. It’s not merely about showcasing innovation and technology. It’s about nurturing a lasting relationship with the Nigerian community, providing solutions that resonate with modern lifestyles and the escalating desire for sustainable living.
As Miele continues to grow its presence, its unwavering commitment to delivering unparalleled quality, efficiency, and performance ensures that homes across Nigeria are enriched with the best of German engineering.
In conclusion, the Miele Experience Centre is more than a showcase of state-of-the-art appliances; it’s a heartfelt connection to the people of Nigeria, embodying a vision of sustainable, quality living that resonates deeply in today’s world.
Edited By Ali Musa
Axadle Times International – Monitoring.
