All about “new Russian McDonald’s”

McDonald’s former eating places have opened their doorways in Moscow, however this time in a brand new, and all-Russian, classic. The contractor Alexander Speech took over the enterprise after McDonald’s left Russia in May because of this of the battle in Ukraine.

New “Russian McDonald’s” – these are the variations

Foto: Stella Pictures

The new quick meals chain has been named “Vkusno & tochka”, which could be translated as “Smaskens – simply”. On June 12 and 13, 50 eating places in and round Moscow reopened, with a brand new brand, model and new packaging.

Nyheter24 lists all the pieces you might want to learn about what has modified – and what has not.

Vkusno & tochkas nya logotyp

Vkusno & tochka has a brand new brand in the shape of a minimalist depiction of a hamburger and two french fries. The restaurant additionally has a brand new slogan: “The name changes, the love lasts.”

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Foto: Stella Pictures

Menyn på Vkusno & tochka

There isn’t any Big Mac or McFlurry, neither is there a Happy Meal. The menu has usually decreased, and a few menu choices are actually cheaper. However, you possibly can order a extra nameless “double cheeseburger”, “fishburger” or “nuggets”.

Here you possibly can learn extra about your entire checklist of recent Russian McDonald’s menu.

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Foto: Stella Pictures

New “Russian McDonald’s” – that is the way it tastes


According to the shopper Arten Kirienko his double cheeseburgers tasted “almost the same” as these served at McDonald’s, in keeping with CNN. It was one thing he didn’t count on.

Also Business Insiders reporter Andrea Palasciano examined the vary of the brand new Russian bottling of the quick meals chain. The first shaving product was the basic cheeseburger.

– The bread and cheese are clearly equivalent to the unique model. McDonald’s used 85 p.c regionally produced components, however the minced meat appears slightly much less salty, which makes the primary chew slightly much less thrilling. I additionally observed that the pickle was lacking.


When CNN’s reporter Fred Pleitgen testing Vkusno & tochka, he famous that the Russian model of McDonald’s could be very just like McDonald’s,

“McNuggets look like nuggets, and taste pretty much exactly the same as McDonald’s,” he says.

According to the Business Insiders reporter, each the fish burger and the restaurant’s nuggets tasted like these served at McDonald’s.

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Foto: Stella Pictures

French fries

However, the quick meals chain’s french fries had been a bit disappointing.

– The french fries appeared slightly sadder, much less salty and crispy than I anticipated, says Andrea Palasciano.

The glasses

The ice cream is now served in smaller cups than earlier than, in keeping with Business Insider.

– The ice cream itself was creamy and good however was partially melted, with the strawberry sauce gathered at the underside, the newspaper says.

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Foto: Stella Pictures

The packaging at Vkusno & tochka

One of essentially the most notable adjustments is the packaging, which is now both utterly white or white with a click on of shade and the identify of the product.

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Foto: Stella Pictures

In reference to the opening, McDonald’s brand was lined with black felt-tip pen on ketchup packages and among the sauces. The takeaway luggage are brown with no logos on.

The restaurant’s décor will stay unchanged, however all traces of the previous McDonald’s model might be eliminated.

Source: Business Insider, Wall Street Journal, Reuters and CNN.

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