He is a discreet and funny, young and resourceful influencer. At the age of 22, Senegalese Khaby Lame has become the most followed personality on the social network TikTok. With almost 142.4 million subscribers, this youngster has surpassed American Charli D’Amelio. In less than two years, Khaby Lame has experienced a meteoric rise.
With simple gestures, Khaby Lame makes fun of the consumer system that invades our daily lives. Like this video that shows a person using at least 5 different tools to charge their phone. On the contrary, Khaby Lame shows how in a few seconds a single cable is enough to charge his phone.
Khaby Lame makes people laugh without saying a word. It’s all in the gesture, and his independent air. This 22-year-old has come a long way. He was born in Senegal, emigrated to Italy, where he worked for two years: bricklayer, dishwasher, mechanic, waiter. Meanwhile, Khaby Lame spends her time, with her friends, making short videos.
Ad campaigns with Pepsi and Hugo Boss Then came the shutdown and the covid-19 crisis: locked in at home, Khaby Lame lost her odd jobs and discovered Tick thanks. His life is changing. His videos are successful. In December 2020, he poses for an Italian newspaper. In February last year, the clothing brand Hugo Boss made her his muse. Pepsi is recruiting him for its latest advertising campaign.
And last month, Khaby Lame was invited by the Cannes Film Festival. For him, it is a way to feel closer to his dream of becoming an actor. Among his models is the American actor Will Smith for his appearance in “The Fresh Prince of Bel Air”.