Trailblazing Brands in Africa 2024: Nike, Adidas, and Samsung Dominate, with MTN Leading the Way for African Brands

Mogadishu (AX) — Brand Africa recently unveiled its 14th annual Brand Africa 100: Africa’s Best Brands rankings, showcasing a strong inclination towards non-African brands despite 64% of Africans having faith in the potential of the continent. Only 14% of the top 100 most admired brands in Africa were African brands for the second year in a row.

The rankings continue to be dominated by global brands, including Nike, Adidas, Samsung, Coca-Cola, and Apple, holding onto their top five positions for the fifth consecutive year. Many respondents mistakenly identify brands like Coca-Cola, Pepsi, Samsung, Lacoste, Total Energies, and Guinness as African brands.

European brands own 37% of the top 100 spots, while the presence of North American brands has declined to 28%. On the other hand, Asian brands have increased their influence, capturing 21% of the African market.

MTN Group is thrilled to maintain its top spot in the Brand Africa 100 rankings, coinciding with Africa Day observed on May 25. MTN Group’s President and CEO, Ralph Mupita, expressed gratitude, stating, “This Africa Day, we are grateful for this recognition and appreciate the support of our partners. MTN is dedicated to harnessing digital capabilities for a sustainable future and cultivating partnerships to drive impactful change.”

MTN operates in 17 African countries and was recently named the most valuable South African brand by Brand Finance, with a brand value of $3.6 billion.

Other notable African brands include Nigeria’s Dangote, Zambia’s Trade Kings, and Ethiopian Airlines.

The top African brands are as follows:

MTN Group (South Africa) – Telecommunications
Dangote (Nigeria) – Conglomerate
Trade Kings (Zambia) – Consumer Goods
Glo (Nigeria) – Telecommunications
DStv (South Africa) – Media
Ethiopian Airlines (Ethiopia) – Aviation

South Africa and Nigeria dominate this list, contributing five brands each, while Ethiopia, Zambia, Zimbabwe, and Tanzania each have one brand represented.

Despite the current favoritism towards global brands, Brand Africa founder and chairman Thebe Ikalafeng remains hopeful. He believes that as nations create a conducive environment for African entrepreneurs and actualize the AfCFTA opportunity, the prevalence of African brands will see an increase.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More