The app making ‘Made in Togo’ regional merchandise extra accessible

tolerate Balouki is the promoter of Abi Nutrients, a keep specialised within the sale of regional merchandise. In the previous couple of months, she has seen her clientele strengthen and her turnover strengthen as nicely. Until now, tolerate had issue promoting her merchandise like most entrepreneurs in Togo. 

This strengthen is because of her selection to register her keep on DuSa, a search platform for promoting regional merchandise. “The sale of local products is not really well appreciated by the Togolese population. But we can say that this is starting to change. The fact of having more customers already brings more turnover” Balouki reported.

The low curiosity for Made in Togo merchandise is partly because of the low accessibility of merchandise within the markets. As a palliative, Dodji Tchalla, a younger Togolese digital entrepreneur, developed DuSa, an software that allows for clients to look for regional merchandise revenue retailers close to their residence vicinity. 

Right this moment, attributable to his platform, greater than 1,000 merchandise have already been listed and a whole of greater than 400 regional product revenue retailers registered. DuSa additionally presents prospects a framework for interplay with product promoters and data equivalent to quotes and availability of gadgets.

“I’m going to say 80% is satisfaction with the users of the app. At the beginning, there was a lot of reluctance because it was first a new tool for accessibility to local products. Today, there is much more enthusiasm” Tchalla informed Africanews correspondent.

This digital resolution supplies hope to entrepreneurs of the made in Togo and likewise presents a digital showcase for regional merchandise. “The application has allowed me to have an easy access thanks to the sales points. Currently, there is even a way to find a point of sale that is very close to us” says Kpatcha Akaba a consumer of the Dusa app.

Steven MIDJOLA reporting from Lomé for Africanews says past being an optimized search device for the factors of sale of regional merchandise, the DuSa software additionally desires to function a platform supplying economic establishments and help buildings with dependableremember statistics to validate the financing portfolio of those entrepreneurs.